The Voice Behind NBA Jam's Iconic Catchphrase Earned Just $800

November 25, 2025 - 23:48

Tim Kitzrow, the iconic voice of NBA Jam, recently reflected on his early career and the remarkable success of the game. Despite the game generating over $1 billion in revenue, Kitzrow was paid a mere $800 for his work. He admitted that at the time, he “wasn’t savvy enough to know the business,” which meant he did not negotiate for a larger fee.

NBA Jam, released in the early 1990s, quickly became a cultural phenomenon, thanks in part to Kitzrow's energetic and memorable commentary. His catchphrases, including the legendary "Boomshakalaka," have remained etched in the memories of fans and gamers alike. Kitzrow's voice helped elevate the game's excitement, contributing to its status as one of the most beloved sports video games of all time.

Reflecting on his experience, Kitzrow expressed gratitude for the opportunity, even if he didn’t fully grasp the financial implications at the time. His contributions have left a lasting legacy in the gaming industry.