Take-Two CEO: ‘Google’s Project Genie AI is a great sign of things to come’

February 4, 2026 - 12:09

Strauss Zelnick, CEO of Take-Two Interactive, has expressed significant optimism about the future of artificial intelligence in game development, specifically highlighting Google's Project Genie. Speaking alongside the company's latest robust financial results, Zelnick described the emerging AI technology as "a great sign of things to come," suggesting it could revolutionize content creation and player experiences.

Take-Two, the powerhouse behind franchises like Grand Theft Auto and NBA 2K, reported another quarter of strong earnings, underscoring the enduring appeal of its blockbuster titles. The company's performance highlights the continued financial health of major players in the interactive entertainment sector.

In a separate industry development, Epic Games is making a strategic push to attract more creators to its storefront. The company behind Fortnite is now setting its sights on smaller, independent developers, offering a more favorable revenue share to entice them away from competing platforms. This move signals an intensifying battle for exclusive content and developer loyalty in the digital distribution space.

The convergence of advanced AI promising new creative tools and shifting marketplace dynamics for developers paints a picture of an industry in a state of rapid, simultaneous evolution. While giants like Take-Two leverage their existing strengths, the infrastructure and business models that support game creators are being actively contested, potentially leading to more diverse and innovative games reaching players in the future.