Palworld Lead Speaks Out Against Gen AI in Games: Artists "Like Doing Stuff Themselves"

June 19, 2026 - 11:19

Pocketpair, the studio behind the hit survival game Palworld, has once again shared its thoughts on the growing use of generative AI in the video game industry. In a recent interview, the company's lead spoke out against the trend, arguing that most artists prefer to create their own work rather than rely on automated tools.

The developer emphasized that creative teams enjoy the hands-on process of designing characters, environments, and assets. "Artists like doing stuff themselves," the lead stated, pushing back against the idea that generative AI is a necessary or welcome shortcut. This comment comes as many larger studios and publishers have begun investing heavily in AI-driven content generation, sparking debate across the industry.

Pocketpair itself faced scrutiny last year when some observers accused Palworld of using AI-generated designs, though the studio denied those claims. Now, the company is drawing a clear line between its own methods and the broader push for automation. The lead noted that while AI can be a useful tool for certain tasks, it should not replace the human creativity and effort that define game development.

The interview also touched on the importance of supporting artists and giving them the resources to bring their own visions to life. As the industry continues to grapple with the implications of generative AI, Pocketpair's stance adds another voice to the growing conversation about the role of technology in creative work.